Lead Generation Services

Lead Generation and Business Development Campaigns

Prospecting for new customers is one of a company's most critical sales and marketing functions -- and one of the most overlooked and underfunded. The most effective lead generation campaigns are consistent, targeted and sustainable; most companies simply don't have enough internal resources to devote to these long-term initiatives. Leading Edge follows a simple philosophy: More sales leads at the top of the funnel mean more closed sales at the bottom. Our realistic, proven lead generation programs get your sales team in more doors.

More sales leads. Better quality leads. More consistent lead delivery. We do not give you prospect lists with thousands of names and call them "leads;" we use lists to identify and pre-qualify actual prospects that have a need for your product. Our goal is put a steady stream of qualified leads in your pipeline -- now and in the future.

Telemarketing and Appointment-Setting

It takes an average of 7 call attempts to connect with a C-level executive. Do you have the internal resources for that type of consistent effort?

Cold calling is the least favorite, most time-consuming -- and most intimidating -- prospecting technique for most sales professionals. Unfortunately, telemarketing is also one of the most effective ways to reach your prospects and generate solid leads.

Fortunately, the experienced Telephone Professionals at Leading Edge love it. And they're good at it. Our mature, dedicated callers have real-world, professional business experience, and talk to managerial and C-level decision-makers at your prosepctive customers -- on their level.

Telemarketing campaigns are decidedly effective in generating new sales leads, but tele-prospecting can also be used to:

Populate webinars and seminars
Follow up on direct mail or e-mail campaigns
Qualify trade show or website leads
Populate your prospect database with decision-maker names
Build brand awareness

As we speak to your prospect companies, we act as marketing agents for your company, generating internal referrals, distributing your product information and setting appointments -- phone or in-person -- for your sales team. When placed in the hands of our outbound calling team, "warm" follow-ups are turned into viable leads as we respond to your website inquiries, RFIs, trade show visitors, etc.

Direct Mail and Direct Contact Programs

Direct Mail delivers your message . . . directly. In lead generation, the more direct the communication, the more effective it is. Direct mail may be one of the oldest techniques available -- but it's still one of the best.

Unlike an advertisement, which can be buried within the publication or overlooked altogether, direct mail puts your message right into the hands of your prospective customer. Techniques like self-mailers improve the "open" rate by eliminating the envelope. Dimensional mail dramatically improves open and recall rates, as well.

Design, copywriting and production of direct mail pieces
Strategic campaign development, scheduling and execution
List sourcing and building

Prospect Database Building and Clean-up

How good is your prospect database? For many companies, it consists of several stacks of business cards from your last trade show, a pile of old website inquiries and an ACT contact database that hasn't been updated in, well, several years. We help you to segment your database by market, by region or by demographic. We work with you to combine new prospect databases with your existing records to create a valuable, sustainable and comprehensive resource.

Target new industries or vertical markets
Create a "strategic accounts" list for aggressive targeted marketing efforts Contact us for a free lead generation price quote
Identify your most lucrative markets/industries
Populate key accounts with decision-maker names