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Frequently Asked Questions
Lead generation is a critical but time-consuming proposition; few companies have the resources to handle it effectively on their own. By outsourcing these key programs, your sales force is freed up to spend their time on the things they do best -- building relationships and closing sales. How do lead generation programs differ from other marketing programs? The Marketing function within an organization is very broad -- it encompasses everything from product positioning and product development to branding, advertising, public relations and event management. Our programs are specific to one thing only -- finding qualified leads for your sales pipeline. Won't an outside lead generation campaign interfere with our current marketing initiatives? Leading Edge programs are designed to complement existing programs. We work with you, utilizing any and all of your existing materials and programs to create the lowest-cost, most effective campaigns for your organization. We have no involvement in your other campaigns that do not directly involve new prospects for your sales pipeline. What does a typical lead program involve? Unfortunately, we haven't uncovered a "typical" program. It truly depends on your company and your industry. If customers in your market frequently use the internet to research your products or services, then we'd certainly lood to our Online Visibility Program to bring these customers to you. In other industries, tele-prospecting is highly effective for delving deeply into strategic accounts; less so for databases of 20,000 names. Your tactics will depend on your specific industry, and your goals.
A typical lead generation campaign can be developed, designed and implemented in a time frame of four to six months. The Leading Edge difference, though, is that while our involvement may end, your programs go on. Our goal is to make your organization self-sufficient in the effective, ongoing generation of qualified leads. 
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