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Articles and Resources

These articles are designed to provide insights into the sales and marketing process, and offer ideas about marketing techniques that help generate leads, extend awareness and build business.

New Customers: Getting them to come to you!

How do you find the new customers out there who are seeking your product or service? You don't! These techniques will help position your company so they can find you when they need you.

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5 Marketing Essentials You Should Never Be without -- in Any Economy

Make sure your limited marketing spending is directed to the activities that pack the most punch. We've highlighted the "bare necessities" or marketing, particularly applicable in tough market conditions.

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Top 5 Lead Generation Mistakes (and how to avoid making them)

How do your lead generation efforts rate? Are your programs up to par, or are you falling into some of the common "traps" that can keep you from achieving a consistent flow of fresh leads into your sales pipeline?

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Sell on Value: Not on Price

In a global marketplace, U.S. makers must begin to aggressively promote the value of their products and services to offset the price pressures that are driving margins and profitability down.

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The 3 Things Your Website Should Be Doing For You

Virtually anyone can take advantage of these 3 website enhancements to dramatically improve its effectiveness at generating more sales leads.

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