One of the greatest
benefits of a direct contact campaign is that it can uncover customers who have an immediate need for your product
and get sales appointments now. At the same time it builds awareness of your company among people who
may have a need in the future.
Direct Contact programs come in all shapes and sizes. We select the right
combination of proven tactics for your company, within your industry, to reach your customers with your best messages.
Direct mail is a tried-and-true communication technique, because it works! It's one of the most direct, most effective vehicles
for communicating with your target audience. Techniques like dimensional mail, self-mailers and oversized pieces increase
open and recall rates, and assure your messages are received.
Also extremely effective is Tele-Prospecting. It's your chance to speak
personally and directly with your prospects, set appointments for your salespeople, provide one-on-one information and
uncover both short- and long-term opportunities that may have otherwise remained hidden.
A less glamorous
but critical element of a Direct Contact program is Building your Prospect Database. Most companies have little more than an incomplete, outdated list of contact names and
a few stacks of business cards. But a database of new prospect companies, new vertical markets, strategic accounts,
etc. is one of the most valuable elements of any outreach program.
New article available:
"Sell
on Value: Not on Price"
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