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Quick Start Program is low cost, low risk -- high yield
 The Quick Start Program is designed to take the fear out of implementing an outbound lead
generation program. Many companies have limited resources and, justifiably, aren't ready to make a major commitment to direct
mail, telemarketing and database building. The toe-in-the-water approach Quick
Start allows companies to "try out" a short term, low-cost lead generation program without a huge commitment
of dollars and resources -- and generate a pipeline full of leads in the process. Once the 12-week program is complete,
you'll assess the successes and determine the elements that were most effective. You'll build ongoing lead generation
plans with complete confidence, backed by real results. The 12-week Quick Start program includes: Planning, Objective Setting
Messaging Development Assessment
of competitive environment Identification
of unique benefits Identification of messaging objectives Development
of scripts, talking points Definition of lead qualifications Creation
of introductory and follow-up e-mails Database Development
Tele-prospecting/Telemarketing Downloads from new industries by NAICS, region, etc. Decision-maker
identification Integration with existing prospect lists Competitive
intelligence gathering
Appointment-setting -- phone or in-person Communications vehicles Direct mail, if appropriate
E-mail campaigns Online newsletters, blogs and industry outlets Contact us for more details |
